Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 30 June 2014 08:47

Facebook messed with your head

Written by Nick Farrell



Negative posts make you negative

For one week back in 2012, Facebook scientists conducted an experiment on the social notworking outfit’s customers. They altered what appeared on the News Feed of more than 600,000 users. One group got mostly positive items; the other got mostly negative items.

Scientists then monitored the posts of those people and found that they were more negative if they received the negative News Feed and more positive if they received positive items. We would have thought that the research confirms that Facebook is not above manipulating their customers without their consent but apparently it means a bit more,

According to New Scientist the results show that "emotional contagion" can happen online, not just face to face. We did wonder about the ethics of the research, after all if the Facebook boffins pushed all the right buttons they could have started a war. Apparently it was in the small print of the terms and conditions of Facebook that no one ever reads.

When users sign up for Facebook, they agree that their information may be used 'for internal operations, including troubleshooting, data analysis, testing, research and service improvement.' So if a Facebook scientist knocks on your door and demands your scrotum for testing your response to its new policy on breastfeeding you will know why.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments