The maker of expensive printer ink, HP is looking to an Intel pricing genus to sort out its Printers and Personal Systems (PPS) division.
Stuart Pann is replacing the job vacated by Tony Prophet in April when he left to become the new head of marketing for Microsoft Windows.
Pann is a 33-year Intel veteran and ran Intel's complicated supply chain and operations team, he is credited with helping Chipzilla keep expenses tight by bringing in a complicated just-in-time buying system.
He also made a name for himself helping Intel price its products and it is expected that he will help HP sort out its product pricing correctly.
HP's PPS division is huge and responsible for PCs and printers. For the first six months this year, it reported $27.8 billion in revenue. That's about three times the size of HP's next biggest unit, the Enterprise Group, which makes servers, storage and network hardware.
CEO Meg Whitman wants to whip the supply chain into shape is one of HP's biggest priorities to get the company back on track for both revenues and profits.