Amazon has confirmed that it is planning to expand the use of its Fire TV voice search to third party apps and services. The decision is said to have been made to expand upon one of the big things that those that have seen Fire TV really love about it.
Among the third party apps and services that will be making use of the voice search feature of the Fire TV first, include Hulu Plus, Crackle, VEVO, and Showtime Anywhere. These apps will add voice search support sometime this Summer, but no specific release date has been announced.
The Fire TV’s voice search technology is similar to what we have seen before. The Fire TV captures the voice information for the search and then submits the data to the cloud to have the voice data translated in the cloud to useable information to populate the search field. Functionally, it isn’t really anything new, but as far as keeping up with Apple TV and Roku it is a feature that neither competitor has right now. (Of course it would be pretty easy for Apple to add Siri support to the next Apple TV as the technology already exists within what they have done previously with the iOS on both the iPhone and iPad.)
As far as the use of the voice technology within other apps, Amazon suggests that it will be available for developers to use or add to apps going forward.