Featured Articles

5th Generation Broadwell 14nm family comes in three lines

5th Generation Broadwell 14nm family comes in three lines

Intel's 5th Core processor family, codenamed Broadwell, will launch in three lines for the mobile segment. We are talking about upcoming…

More...
Broadwell Chromebooks coming in late Q1 2015

Broadwell Chromebooks coming in late Q1 2015

Google's Chromebook OS should be updating automatically every six weeks, but Intel doesn't come close with its hardware refresh schedule.

More...
New round of Nexus phone rumour kicks off

New round of Nexus phone rumour kicks off

Rumours involving upcoming Nexus devices are nothing uncommon, but this year there is a fair bit of confusion, especially on the…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 27 March 2014 07:22

HTC exec blasts Samsung Galaxy S5

Written by Fudzilla staff



It's a piece of cheap plastic

HTC is on the offensive. It thinks it has a better product than Samsung and it's not being very diplomatic about getting the word across. HTC America President Jason Mackenzie has now blasted Samsung, calling the Galaxy S5 a cheap, plastic device.

"If you want to buy a product built out of cheap plastic, there's a solution for you," he told Business Insider. "But we're going after a different customer, someone who wants the best."

It might be harsh, but it also happens to be true. HTC has a good reason to be frustrated. In most regards the old HTC One was better than the Galaxy S4 and the same is true of the new HTC One and the Galaxy S5.

However, having a better product is not enough. Samsung outsold HTC last time around, with a wide margin, and it all likelihood it will do the same this year. Samsung can simply afford to outspend HTC and invest a lot more cash in marketing. That point was also brought up by Mackenzie, who said HTC invests in its customers and delivers products they can be proud of, while Samsung is focused on investing in advertising.

In any case Samsung's approach appears to be working, but that is hardly surprising as the Korean giant is now outspending all competitors in terms of marketing, even Apple.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments