Featured Articles

AMD SVP John Byrne named turnaround exec of the year

AMD SVP John Byrne named turnaround exec of the year

Director of AMD’s PR Chris Hook has tweeted and confirmed later in a conversation with Fudzilla that John Byrne, Senior Vice…

More...
Shield Tablet 8 launching on Tuesday July 22nd

Shield Tablet 8 launching on Tuesday July 22nd

We knew the date for a while but as of right now we can confirm that Nvidia’s new Shield Tablet 8,…

More...
AMD confirms 20nm in 2015

AMD confirms 20nm in 2015

Lisa Su, Senior Vice President and Chief Operating Officer, AMD, has confirmed what we told you back in May 2014 – …

More...
AMD reports loss, shares tumble

AMD reports loss, shares tumble

AMD’s debt load is causing huge problems for the chipmaker -- this quarter it had another substantial loss. The tame Apple Press…

More...
AMD A8-7600 Kaveri APU reviewed

AMD A8-7600 Kaveri APU reviewed

Today we'll take a closer look at AMD's A8-7600 APU Kaveri APU, more specifically we'll examine the GPU performance you can…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 10 February 2014 09:49

HTC going cheap?

Written by Fudzilla staff



Focus expands to mid-range devices

HTC’s woes are long from over and the Taiwanese smartphone maker has been in trouble for quite a while.

The HTC One was a success, but it wasn’t enough and its success was not replicated by the One Mini or One Max. The company is expected to hold an earnings guidance presentation today, but CFO Chialin Chang has already shed some light on HTC’s plans.

Chang said HTC will focus on products in the $150 to $300 price range, which should sell in emerging and developed markets. HTC will still continue to make high-end devices with a retail price of about $600. Chang stressed that the company will not get into the “very, very low-end market” whatever that means.

However, this does not mean HTC will forget about flagship devices. Chang said the “two cylinders are going to be fired together,” so HTC shouldn’t neglect premium products, either.

Although HTC is talking about developed and emerging markets, the focus is clearly on the latter. HTC does not have that many products in the $150 to $300 range and these devices are hot sellers in much of Asia, reports Reuters

However, the fastest growing price bracket in China is even cheaper – Chinese consumers are crazy about cheap smartphones, priced at less than $150. HTC does not want to mess with them and this niche will obviously be left to Chinese smartphone makers to divide amongst themselves.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments