Featured Articles

Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
TSMC 16nm FinFET Plus in risk production

TSMC 16nm FinFET Plus in risk production

TSMC’s next generation 16nm process has reached an important milestone – 16nm FinFET Plus (16FF+) is now in risk production.

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 24 January 2014 11:50

Android gives iOS revenue a kicking

Written by Nick Farrell



Adverts move out of the walled garden

While the numbers of Android phones dwarf those of iPhones advertising revenue from the gizmos was much less – at least until now. Ad impressions served to Android smartphones for the first time surpassing ads to iPhones, research out this week from Opera has found.

In its last report for Q2 2013, the platforms were neck and neck in terms of smartphone traffic with 30 percent share each. However, in Q4 2013, Android accounted for 36 percent compared to Apple's 29 percent. iPhones are the largest source of revenue for app developers and publishers, accounting for 40 percent of revenue in the fourth quarter compared to Android's 30 percent. It looks like somehow Apple has done a brilliant job of convincing developers to ignore what customers want, in favour of its walled garden of delights.

iOS devices in total accounted for 43.3 percent of all ads served during the quarter, generating 55.7 percent of all revenue for mobile devices. Android devices meanwhile accounted for 37.7 percent of all ads and 31 percent of revenue.

"While Android continues to make impressive gains in its share of traffic and monetization for phones and tablets, iOS retains the overall lead across all mobile platforms for both total traffic and monetization," Opera said. 

However it is still only a matter of time before Apple collapses before the onslaught, but it will not be this year.

"Looking ahead, we expect to see Android's share of revenue continue to grow, but given how far ahead Apple is in the tablet space, we do not expect Android to take the lead for cross-platform monetization in 2014."

Windows phone shipments have now eclipsed BlackBerry in the US and Europe, BlackBerry OS devices were still behind 2.1 percent of ads served.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments