Featured Articles

Intel refreshes CPU roadmap

Intel refreshes CPU roadmap

Intel has revealed an update to its CPU roadmap and some things have changed in 2015 and beyond. Let’s start with the…

More...
Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 24 January 2014 09:48

MediaTek expects more smartphone growth

Written by Fudzilla staff



MT chips powers one in two Chinese white-box phones

Taiwanese chipmaker MediaTek is poised to grow its presence in the smartphone space this year. As we reported on several occasions, MediaTek has big plans for 2014 and some analysts believe it could soon outpace Qualcomm in terms of SoC unit shipments (not revenue though).

The company is planning to double its tablet SoC shipments this year and it is seeing strong demand for smartphone chips, too. According to Digitimes, http://www.digitimes.com/news/a20140124PD208.html Chinese white-box smartphone makers are aggressively expanding and targeting emerging markets. Most of them rely on MediaTek chips and the company currently controls 60 to 70 percent of the local smartphone market. It is estimated that MediaTek managed to grab more than 50 percent of new orders for Q1 2014 from first tier and second tier smartphone makers in China.

This huge market is often overlooked. Samsung, Qualcomm and Nvidia chips tend to end up in high-end devices. Although Qualcomm rolled out a few cheap chips specifically designed or the Chinese market last year, MediaTek still reigns supreme in the mid- and low-end market. However, this doesn’t mean MediaTek is all about cheap chips. This year we should see A15/A7 big.LITTLE parts, A12 quads and LTE support in some MediaTek solutions.

MediaTek doesn’t want to lock horns with the likes of Qualcomm in the high-end market and for the time being its strategy seems to be paying off nicely. In 2012 MediaTek shipped 110 million smartphone chips and last year it doubled its shipments to 220 million units. This year it is expected to see at least 25 percent growth.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments