Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 24 January 2014 09:48

MediaTek expects more smartphone growth

Written by Fudzilla staff



MT chips powers one in two Chinese white-box phones

Taiwanese chipmaker MediaTek is poised to grow its presence in the smartphone space this year. As we reported on several occasions, MediaTek has big plans for 2014 and some analysts believe it could soon outpace Qualcomm in terms of SoC unit shipments (not revenue though).

The company is planning to double its tablet SoC shipments this year and it is seeing strong demand for smartphone chips, too. According to Digitimes, http://www.digitimes.com/news/a20140124PD208.html Chinese white-box smartphone makers are aggressively expanding and targeting emerging markets. Most of them rely on MediaTek chips and the company currently controls 60 to 70 percent of the local smartphone market. It is estimated that MediaTek managed to grab more than 50 percent of new orders for Q1 2014 from first tier and second tier smartphone makers in China.

This huge market is often overlooked. Samsung, Qualcomm and Nvidia chips tend to end up in high-end devices. Although Qualcomm rolled out a few cheap chips specifically designed or the Chinese market last year, MediaTek still reigns supreme in the mid- and low-end market. However, this doesn’t mean MediaTek is all about cheap chips. This year we should see A15/A7 big.LITTLE parts, A12 quads and LTE support in some MediaTek solutions.

MediaTek doesn’t want to lock horns with the likes of Qualcomm in the high-end market and for the time being its strategy seems to be paying off nicely. In 2012 MediaTek shipped 110 million smartphone chips and last year it doubled its shipments to 220 million units. This year it is expected to see at least 25 percent growth.

blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments