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Wednesday, 08 January 2014 12:21

China might save Nintendo’s bacon

Written by Nick Farrell



Relaxing the console rules

While Westerners are shunning Nintendo as if it were a rabid dog, the console maker is hoping to make in roads into China.

China just announced that it was allowing consoles made by western companies to exist in the country for the first time in 14 years. The move could pave the way for Nintendo, Sony and Microsoft to enter the world's third-largest video game market in terms of revenue. But it is Nintendo, which is much cheaper, which could be the winner.

The most popular video games in China are often free to play with gamers only paying for add-ons such as weapons or extra lives.

Price may also be a problem for console makers looking to expand in China. More than 70 percent of Chinese gamers earn less than $660 a month. Nintendo, being cheaper, might do better.

Nick Farrell

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