Featured Articles

Broadwell to be faster than Skylake-S in desktop

Broadwell to be faster than Skylake-S in desktop

Intel will do something that it never did before. It will release two processor generations at once in the desktop space.…

More...
ARM’s signs off on 64 bit ARMv8-A

ARM’s signs off on 64 bit ARMv8-A

British chip designer ARM has just signed off its 50th licensing agreement for its ARMv8-A technology, which includes support for 64-bit…

More...
Intel Business vPro market divided into 7 categories

Intel Business vPro market divided into 7 categories

Just a few years ago we had two market segments for business users. We had desktops and notebooks and now Intel…

More...
GTA 5 will make November release

GTA 5 will make November release

While we have continued to hear that Grand Theft Auto V for the Xbox One, PlayStation 4, and PC will not…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 01 July 2008 07:30

Rhapsody embraces iPod

Written by David Stellmack

Image

Seeking piece of the iTunes pie

Rhapsody, a digital music seller, has announced a $50 million marketing campaign to compete with Apple's iTunes, offering downloaded songs in MP3 format. The music will be made available online and via partners, including Yahoo, Inc. and Verizon Wireless. The MP3 format means that Rhapsody users will be able to play their music on Apple iPods.

This new strategy is in contrast to Rhapsody’s previous subscription-based service, which offered music streaming for a monthly subscription fee of between US$13 - $15 per month. iTunes currently holds over seventy percent of U.S. digital music sales, and Rhapsody is now joining the MP3 competition that already includes Napster, Wal-Mart Stores, Inc. and Amazon.com. iTunes has sold more than 5 billion songs since its launch in 2003.

Rhapsody has labeled its music strategy as “Music without Limits” and said it is launching a $50 million marketing campaign in the media over the next year. Rhapsody will also be available for mobile phones via the Verizon’s Wireless VCAST Music service, in which purchasers of a song directly from phones will also be able to download that particular song to their computer.

Last modified on Tuesday, 01 July 2008 07:50

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments