Featured Articles

Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia adjusts GTX 980 and GTX 970 pricing

Nvidia adjusts GTX 980 and GTX 970 pricing

It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original…

More...
iPhone 6 and 6 Plus reviews are up and they are good

iPhone 6 and 6 Plus reviews are up and they are good

Apple is dancing the same dance year after year. It releases the iPhone and two days before they start shipping it…

More...
Amazon announces three new tablets

Amazon announces three new tablets

Amazon has just released three new tablets starting with the $99 priced 6-inch Kindle Fire HD6. This is a 6-inch tablet…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 15 November 2013 09:20

Intel forced AMD to adopt SDP metric

Written by Nermin Hajdarbegovic



If you can’t beat them, join them

Earlier this week AMD added Beema and Mullins to its mobile roadmap and the decision to ditch the good old TDP metric for Mullins parts raised quite a few eyebrows.

SDP, or Scenario Design Power was used in lieu of TDP. Of course, SDP is not AMD’s invention. It was introduced by Intel a couple of years ago and used for its ultra low power parts, miraculously shaving off a few watts with the strike of a pen. Intel adopted the new metric to make its chips seem a tad more competitive compared with ARM SoCs.

Now AMD is doing the same in an effort to level the playing field and make Mullins look more competitive compared with Intel chips.

“We had to adapt to using an SDP measure for Mullins so our power did not appear dramatically higher than Intel’s low-power SDP figures,” AMD told us.

AMD pointed out that it's not hiding the TDP of Mullins, it is just playing by the rules set by the competition, as it cannot afford to be perceived as less efficient simply because Intel refuses to use TDP. Unlike Intel, AMD will use both numbers for upcoming ultra-low power parts.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments