Featured Articles

Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
TSMC 16nm FinFET Plus in risk production

TSMC 16nm FinFET Plus in risk production

TSMC’s next generation 16nm process has reached an important milestone – 16nm FinFET Plus (16FF+) is now in risk production.

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 08 October 2013 10:01

Connected car system chip market to hit $1.6 billion by 2020

Written by Peter Scott



Nvidia wasn’t mad after all

Ever since it launched the Tegra 2, Nvidia has been trying to talk up its car infotainment design wins. The company did score a few interesting ones, namely with Volkswagen Group.

However, many punters didn’t make much of it. They viewed it as a PR stunt that couldn’t yield much in the way of unit sales or revenues. According to ABI Research, this is not the case. The research firm estimates revenues from processors shipped in car systems will hit $1.6 billion by 2020. Last year they were just $360 million.

There are a few factors behind such an optimistic forecast. First of all technology is getting cheaper, allowing powerful systems to be designed and installed the fraction of the cost of what consumers were used to paying for navigation systems a few years ago.

Secondly, the mobile revolution has spoiled people. Car makers simply have to offer more gadgets in all price segments. Consumers can pick up a decent smartphone or tablet for €200/$200, hence the absence of smart tech in cars that cost a hundred times as much is just no longer acceptable.

"Leading silicon players are developing scalable processor products that cover a range of solutions from market entry to high-end while maintaining software compatibility, and many of these will have dedicated graphics processing units (GPUs) to deal with the increasing demands of infotainment systems and automotive clusters," commented principal analyst, Gareth Owen.

There are a few external tech trends, too. The availability of speedy 4G LTE networks is changing the way people access data on the go and it is coming to cars. Bluetooth 4.0, new WiFi standards and NFC also make for some interesting possibilities. For example, earlier this year Fiat demonstrated an NFC-based system that would allow users to unlock and start their cars with a smartphone. New Bluetooth standards could also be used to develop interesting new in-car gadgets.

But what we really want to see as standard in our cars is a simple, rubberized wireless charging mat on the dash or central console.

Peter Scott

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments