Featured Articles

Intel refreshes CPU roadmap

Intel refreshes CPU roadmap

Intel has revealed an update to its CPU roadmap and some things have changed in 2015 and beyond. Let’s start with the…

More...
Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 01 October 2013 09:11

Microsoft’s mobile market share comes from cutprice phones

Written by Nick Farrell



From Nokia

Microsoft's Windows Phone platform is growing and it has reached a 9.2 percent share in the smartphone operating system (OS) market. Apparently this is all being driven by Nokia's low and mid-range models.

Market research firm Kantar said during the three months before August, the Windows Phone platform reached a market share of over 10 percent for the first time in France and Britain. In the UK it had 12 per cent of the market. Kantar analyst Dominic Sunnebo said that Windows Phone's latest wave of growth is being driven by Nokia's expansion into the low and mid-range market with the Lumia 520 and 620 handsets.

He said that these models are hitting the sweet spot with 16 to 24 year-olds and 35 to 49 year-olds, two key groups that look for a balance of price and functionality in their smartphone. Android, which runs on Samsung and Sony smartphones among others is still the market leader in key European markets, which include Britain, Germany, France, Italy and Spain.

Android's market share increased to 70.1 percent from 68.8 percent in the same period last year. Apple's iOS was the second-biggest platform with a 16.1-percent market share, 2 percentage points more than last year. BlackBerry, which earlier this month agreed to go private, saw its market share more than halved to 2.4 percent from 5.8 percent.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments