Featured Articles

TSMC: Volume production of 16nm FinFET in 2H 2015

TSMC: Volume production of 16nm FinFET in 2H 2015

TSMC has announced that it will begin volume production of 16nm FinFET products in the second half of 2015, in late…

More...
AMD misses earnings targets, announces layoffs

AMD misses earnings targets, announces layoffs

AMD has missed earnings targets and is planning a substantial job cuts. The company reported quarterly earnings yesterday and the street is…

More...
Did Google botch the Nexus 6 and Nexus 9?

Did Google botch the Nexus 6 and Nexus 9?

As expected, Google has finally released the eagerly awaited Nexus 6 phablet and its first 64-bit device, the Nexus 9 tablet.

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Saturday, 21 September 2013 17:41

Nvidia to try making money off accessories

Written by Fuad Abazovic

nvidiashield logo 

Shield hard shell for Appleish $39.99

It looks like Nvidia is trying to make a quick buck on Shield accessories. At this time there is no indication how the first generation Shield consoles will sell and once we asked Nvidia a direct question we got an answer that it’s still too early to talk numbers.

Fair enough, but one thing that caught our eye were the prices of accessories that sometimes exceed even Apple’s ridiculous price tags. Nvidia wants $39.99 for a nicely designed hard shell case for Shield and this is definitely not something most consumers would find appropriate. It doesn’t help that it’s very hard to find any alternative due to the specific design and form factor of the Shield. Nvidia doesn’t offer any alternatives on its own Shield shopping website.

Nvidia tells you that this is not just any carrying case, it comes with accessory storage for USB cable, easy access to the Shield plug without opening the case and a wrist strap. Unless it can do the dishes, we still think it’s way too expensive.

Nvidia also charges $29.99 for an additional 2.1A power adaptor and this is actually more than Apple want to charge you for an Apple 5W or 12W power adaptor. To be on the fair side, Apple’s charger doesn’t come with the cable. Amazon charges $19.99 for its fast Kindle charger but again doesn’t come with the cable. Chargers are highly profitable as they cost just a few bucks to make, but you probably knew that already.

Nvidia is also selling custom tags which is a nice touch as you can individualise and make it a little bit more your own. This will cost you $19.99 per tag which is not much more than a piece of carbon fibre cover or a glossy black tag, where we suspect plastic.

Nvidia is not alone in overcharging people for accessories for their devices, but we can assume that the part of the strategy is that company has to make money somehow. Nvidia CEO Jen-Hsun Huang was very clear on many occasions that Nvidia wants to make money on hardware, a strategy that is unfamiliar to handheld gaming consoles such as the Playstation Vita or Nintendo DS. These two make money off game royalties 

The only company that ever pulled off a very cool accessory that you simply had to have was the iPad magnetic cover and needless to say that no one else has done this before or after. Nvidia still has a thing or two to learn about this part of the market. You can check out the Shield accessories mentioned here.

 

 


nvidia shieldof 1



Last modified on Saturday, 21 September 2013 18:13
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments