Featured Articles

Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

The day has finally come and it appears that most rumors were actually spot on as Apple has now officially unveiled…

More...
CEO: Intel on target for 40m tablets

CEO: Intel on target for 40m tablets

Intel CEO Brian Krzanich just kicked off the IDF 2014 keynote and it started with a phone avatar, some Katy Perry…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 19 June 2008 12:08

Gadget buyers are arrogant

Written by Nick Farell

Image

Not just Apple users


An online study of 25,000 American adults found that gadget buyers are generally arrogant types who can't stop talking about how important they are, usually in a voice so loud you can hear it as far away as Belgium.

Sarah Welch, lead researcher at Internet ad network firm, Mindset Media that conducted the study in partnership with Nielsen Online, said that gadget buyers are the sort of blokes you don’t want to get stuck in a broken lift with. True, they are good leaders, dynamic and assertive, but modesty is a word not found in any dictionary they can search using their iPhones.

The study looked at 20 personality traits or "mindsets," including openness, creativity, self-esteem and spontaneity. Those who scored a five in leadership were 68 percent more likely to have purchased three or more computers in the past two years. Likewise, respondents who were rated highly in assertiveness were 62 percent more likely to purchase a new cell phone when the newest model arrived on the market.

If they had narrowed the survey further to 'Apple' users, they would have found smugness would have also been a major factor.
Last modified on Thursday, 19 June 2008 19:54

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments