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Sony announces new smartphone

Xperia out next month 

Sony is going to introduce a flagship Xperia smartphone next month which uses imaging technology developed for its cameras and ultra-high definition TVs.

The new handset will be unveiled September 4 before the start of the IFA consumer electronics show in Berlin. Xperia smartphones are part of Chief Executive Officer Kazuo Hirai’s glorious five year plan to revive Sony’s fortunes with handsets, TVs and game consoles that connect with the company’s entertainment content.

The outfit is using “X-Reality” picture-enhancement chips developed for Bravia TVs and sensors for its Cyber-shot cameras. The scheduled Xperia introduction would be about a week ahead of Apple’s launch of its new iPhone.

Sony’s new flagship has been developed under an internal code name of Honami, which is a Japanese hot-spring area. Sony has been using such names during the development of its handsets, including the Xperia Z.

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