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Xbox 360 recall caused by short changing ATI

by on11 June 2008

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Gartner claims


Last year's recall of overheating Xbox 360s was caused by Microsoft trying to bypass  ATi and going straight to Taiwan Semiconductor Manufacturing to save cash, according to industry analyst, Gartner.

Bryan Lewis, Research Vice President and Chief Analyst at Gartner, said that the overheating problem in the Xbox 360s was caused by Microsoft trying to avoid using ATI.  It designed the graphics chip on its own, cut ATi out and took it to Taiwan Semiconductor Manufacturing to make.

However, the chip overheated, and in the end Microsoft had to go back to ATI  to redesign the chip so that it worked. Lewis said that if Microsoft had left the graphics processor design to ATi in the first place it could have designed a graphics processor that dissipates much less power.

It cost Microsoft $1 billion to conduct the recall.

More here.
Last modified on 11 June 2008
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