Waze’s capabilities would improve Google’s location-based services, where users, as they migrate to mobile devices, share data about their exact whereabouts. Buying the business would also help Google block Facebook from challenging it in the navigation and maps business.
Waze works by connecting drivers to one another. According to its website, once a user types in an address and begins driving with the app activated on his or her mobile device, the system passively collects GPS data to see how they are progressing down the route. That allows the system to generate better routes for other users.