Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 28 May 2013 10:12

Four tech outfits building Tower of Babels

Written by Nick Farrell



Edifices of arrogance

Four of the big tech companies are building new HQs which architects are saying could be up for the Pritzker Architecture Prize for hubris. Amazon.com this week revealed plans for three verdant bubbles in downtown Seattle, joining Apple's circular "spaceship," Facebook's Frank Gehry-designed open-office complex and a new Googleplex on the list of planned trophy offices.

Margaret O'Mara, associate professor of history at the University of Washington told Reuters that all four show a statement, to say that they are special and different. However she warned that historically when a company becomes preoccupied with the grandeur of its premises, it often signals a high point in its fortunes.

“These fantastical buildings may end up as little more than costly monuments to vanity and a loss of focus on the core business that made for success in the first place,” she said.

Jeff Matthews of Ram Partners said that the Apple spaceship is going to get nicknamed the 'Death Star' because the project is so big and the timing is so bad. The building is coming to fruition just as Apple's product cycles may be maturing, he explained. "It is such a classic contrary indicator that you just get the shakes." He apparently flogged all his Apple stock when he saw the plans.

Amazon's design includes three steel and glass spheres almost 100 feet high, which will serve as the centrepiece for three new skyscrapers that will house a growing workforce in downtown Seattle.

Google the world's largest Internet search company, has outgrown its original headquarters in Silicon Valley's Mountain View and is planning to build a 1.1 million square foot Googleplex nearby. Facebook’s addition to its main campus in Menlo Park, California, that will be the size of seven-and-a-half football fields.

More here

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments