In an upcoming book about the 2012 presidential campaign author, Jonathan Alter, a Bloomberg political columnist and contributor to MSNBC said that Jobs "personally ordering that Apple ads be removed from Fox News. Alter's book, "The Center Holds: Obama and His Enemies," is scheduled to hit stores June 4 said that Jobs hated Fox News and told Rupert Murdoch as much.
Jobs told Murdoch that he was “blowing it” with Fox News. He thought that the axis today is not liberal and conservative, but constructive-destructive. Murdoch had cast his lot with the destructive people. Fox has become an incredibly destructive force in US society.
“You can be better, and this is going to be your legacy if you're not careful." Jobs said. Jobs did not think that Murdoch was doing it deliberately and did not know how far Fox had gone.
"Rupert's a builder, not a tearer-downer," he said. "I've had some meetings with (Murdoch's son) James, and I think he agrees with me. I can just tell."
While it is doubtful Jobs was right about Murdoch he did not want the Apple brand tarnished by association with Fox News.