Featured Articles

Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

The day has finally come and it appears that most rumors were actually spot on as Apple has now officially unveiled…

More...
CEO: Intel on target for 40m tablets

CEO: Intel on target for 40m tablets

Intel CEO Brian Krzanich just kicked off the IDF 2014 keynote and it started with a phone avatar, some Katy Perry…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 12 March 2013 11:53

Mobile ad rates are still way too low

Written by Peter Scott



Tablets could hurt small publishers

The mobile boom could have a devastating effect on small publishers who rely solely on ad revenue to keep their sites running. 

The Financial Times warns that mobile ad rates are a lot lower than PC rates, hence traffic coming from tablets and smartphones does not generate a lot of money for publishers. The widespread use of ad blocking software, which is now also available on mobile devices, is compounding the problem.

Quentin George, a veteran advertising executive told FT that things are about to get a lot worse, much worse than in the transition from print to digital media. Publishers will have to work more for less, which is bound to have a negative effect on the quality of content as well.

Worse, the mobile market is still booming with no end in sight. Tablets are already outpacing smartphones in terms of web traffic and neither platform is good for small publishers. Although mobile ad spending is the fastest growing among all media categories, it accounts for just 1.3 percent of total ad revenues.

More here.

Peter Scott

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments