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Monday, 04 March 2013 10:03

Yahoo kills off seven products

Written by Nick Farrell



No one wanted that Blackberry App anyway

Yahoo has taken seven of its products to a Berlin wood and discretely offed them with a bullet in the back of the head.

One of the inconvenient products was a mobile app for Blackberry smartphones which seems to indicate that Yahoo does not hold out much hope for a resurgence of interest from the company. The executions were all part of Chief Executive Marissa Mayer’s “copy Google” idea which involves eliminating unsuccessful products en masse.

Jay Rossiter, Yahoo's executive vice president of Platforms wrote that it was “a burning question” whether the Yahoo experience is truly a daily habit that still resonates for everyone today. The announcement represents Yahoo's second group shutdown of products since Mayer, a former Google executive, became CEO of the struggling Web portal in July. Spring cleaning announcements, in which multiple products are shut down, have become a regular feature at Google recently. Yahoo said its app for Blackberry smartphones would no longer be available for download, or supported by Yahoo, as of April 1.

Yahoo also said that on April 1 it will stop supporting Yahoo Avatars - the cartoon-like digital characters that consumers create to depict them on Web services such as Yahoo instant messenger and Facebook. Consumers who want to continue using their avatar on Yahoo's online services must download the avatar and then re-upload the information to their personalised Yahoo profile.

The other Yahoo products set to be terminated include Yahoo App Search, Yahoo Sports IQ, Yahoo Clues, the Yahoo Message Boards website and the Yahoo Updates API.

Nick Farrell

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