Featured Articles

5th Generation Broadwell 14nm family comes in three lines

5th Generation Broadwell 14nm family comes in three lines

Intel's 5th Core processor family, codenamed Broadwell, will launch in three lines for the mobile segment. We are talking about upcoming…

More...
Broadwell Chromebooks coming in late Q1 2015

Broadwell Chromebooks coming in late Q1 2015

Google's Chromebook OS should be updating automatically every six weeks, but Intel doesn't come close with its hardware refresh schedule.

More...
New round of Nexus phone rumour kicks off

New round of Nexus phone rumour kicks off

Rumours involving upcoming Nexus devices are nothing uncommon, but this year there is a fair bit of confusion, especially on the…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 12 February 2013 11:41

Apple and Samsung stores hit with digital graffiti

Written by Nick Farrell



Iconoclastic protests

The Friends of the Earth have used augmented reality for the first time to target Apple in the latest stage of its campaign for smartphones and other products that don’t harm people or the environment.

Activists from the environment charity have digitally tagged 12 key Apple and Samsung cathedrals to modern consumerism around the country. Smartphone users in these locations following Friends of the Earth’s channel on the free Aurasma app will see the stores enhanced by virtual graffiti, just by viewing the store front through their phone screen.

Over the store front and the iPhone signage inside all Apple stores an interactive ‘Aura’ now appears, showing a short film that reveals the devastation caused by mining tin for smartphones in Indonesia. Users can also click through to a website where they can email Apple and Samsung to ask them whether they use tin, an essential component in all electronic items, from Indonesia.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments