Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 01 February 2013 10:51

Surface RT plagued by high return rates, slow sales

Written by Peter Scott



Still short of one million units


Sales of Microsoft’s Surface RT tablet remain weak and according to IHS iSuppli return rates are extremely high.

Total shipments of the Surface RT to the channel amounted to about 1.25 million units since launch, but sales were significantly lower. IHS iSuppli analyst Rhoda Alexander says just 55 to 60 percent of the devices were actually sold. This means Redmond managed to sell between 680,000 and 750,000 tablets since launch.

Rhoda claims the low “sales out” percentage is nothing unusually when it comes to newly introduced Android devices. However, Apple’s sales out figures are a lot better, as it usually manages over 90 percent.

What’s more, Alexander said she sees little evidence of Surface RT production in Q1, which means Microsoft is still trying to sell off inventory accumulated last year. Return rates are high, too. Alexander said there is a steep learning curve involved with Windows tablets and many consumers simply can’t be bothered.

Another problem for Microsoft is the lack of interest from other device makers and Windows RT devices are still few and far between.

More here.


Last modified on Friday, 01 February 2013 13:13
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments