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More than 600,000 British Facebook visitors failed to visit the site in December, in what is being seen as the social notworking site’s decline. Beancounters at SocialBakers said the exodus of the UK users was the biggest loss of any major territory.
Experts today said confusion over the firm's privacy policies and 'Facebook fatigue' from having too many friends could be behind the fall. The figures show a huge exodus from the UK , with a drop of 2.88 per cent of users in December. Facebook has denied the figures. A spokesman said that from time to time, we see stories about Facebook losing users in some regions. It claims the data is designed for advertising, and does not accurately show the real number of users.
Some of these reports use data extracted from our advertising tool, which provides broad estimates on the reach of Facebook ads and isn't designed to be a source for tracking the overall growth of Facebook, the spokesman said. Facebook claims that half its users log on any given day.
According to SocialBakers' index, the UK ranks as the world's sixth most active Facebook user base, with more than 33 million unique users in December, although the firm says that figure duplicates users who access from multiple devices. The US tops the list with more than 169 million unique users per month, followed by Brazil with 65 million and India with 63 million.
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Nick Farrell
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