To become part of Conde Nast and Wired
Last modified on Monday, 19 May 2008 15:54
The ever popular Web site, Ars Technica, has been acquired in a rumored US$25 million deal as part of a joint venture of Conde Nast and Wired Digital. Ars Technica under the deal will become part of Wired Digital.
The site was started by Ken Fisher and Jon Stokes back in 1998. Under the deal, Ars Technica will be integrated into Wired Digital along with its current employees.
The official announcement will come later this week. The site is said to draw over 1.5 million unique visitors per month, delivering nearly 4 million page views per month.
By bringing Ars Technica into the Wired fold, Wired will be able to deliver a variety of new content from areas that are not typically covered on Wired. In addition, the audience is very similar to Wired itself, so it should work well for both sites.
Will this lead to a more watered down version of the coverage that we have come to expect from Ars Technica? Only time will tell.