Apple’s iPad mini has a new ad, but it’s not very likely Tim Cook would approve the message.

The fake ad was created by John Elerick and pokes fun at some iPad mini specs and features. Riddled with sarcasm, the ad mocks the lack of a Retina display and Apple’s decision to use the A5 processor.

Rest assured, the iPad mini is the future, until May, at least.

Check out the ad after the break.