Featured Articles

LG G Watch R ships in two weeks

LG G Watch R ships in two weeks

The LG G Watch R, the first Android Wear watch with a truly round face, is coming soon and judging by…

More...
LG unveils NUCLUN big.LITTLE SoC

LG unveils NUCLUN big.LITTLE SoC

LG has officially announced its first smartphone SoC, the NUCLUN, formerly known as the Odin.

More...
Microsoft moves 2.4 million Xbox Ones

Microsoft moves 2.4 million Xbox Ones

Microsoft has announced that it move 2.4 million consoles in fiscal year 2015 Q1. The announcement came with the latest financial…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 30 October 2012 10:55

Apple in night of the long knives

Written by Nick Farrell



One bloke fired for refusing to say sorry


There has been a night of the long knives at Apple HQ with two top executives forced out. Apple iOS software chief Scott Forstall was forced out after he refused to sign a letter apologising for problems with Apple Maps.

Forstall apparently did not believe Apple had anything to say sorry for.  After all Steve Jobs did not get where he is today by ever saying sorry. Apple's unpaid press office the New York Times confirmed the firing, along with the unrelated ouster of Apple's new retail chief, John Browett. Apparently forces inside Apple considered Forstall a divisive figure who "never fit into the culture at Apple," and who had miffed other company execs. However he was protected by the fact that Steve Jobs liked him. It was only a matter of time before he was given the boot.

The Wall Street Journal claimed that there was mounting tension with members of Apple's executive ranks. For years, senior executives had complained that he wasn't cooperative and showed off his close relationship with Jobs. Forstall miffed a number of managers by emailing Apple's iOS software team saying that the group wasn't working on enough big ideas in mobile software. This is like admitting that Jobs Mob could not compete in mobile any more, which might be true, but is contrary to the faith-based reality distortion field that surrounds Apple HQ.

Apple has said that Forstall will be replaced by Craig Federighi in 2013. Federighi will oversee both the iOS and OS X groups under one umbrella. We guess it is raining at Cupertino. It is not clear why Browett's left. The UK executive was Cook's first major appointment and, when his recruitment was announced in January, said that Mr Browett had a commitment to customer service "like no one else we've met." Browett relocated to California in April for the job, and was awarded a $56m "golden hello" for joining Apple. Before that he was getting a £1m pay package running Dixons.

Browett had miffed the blue shirts by reducing the number of staff and working hours within stores. However whatever he was doing was working as latest Apple figures indicated progress at the stores, which saw sales climb to $4.2bn in the fourth quarter from $4bn in the third quarter.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments