Published in News
Steal from Google
Lastminute advice from lastminute.com
Lastminute.com founder Martha Lane Fox has told companies in the UK to "steal from Google" and make the world wide wibble their number one priority.
According to the Telegraph, Fox thinks Google was successful because it thought of the web first with everything. This is not really surprising because it started out life as a search engine. But she said that if people are considering a new aspect of their business or changing an existing process, think internet first.
Fox said that while companies have invested in their customer-facing websites, there is far more they could be doing online that would save them money and help them expand. She said that these days anyone can start a business because the barriers are lower when you start online.