When the Xbox 360 arrived in 2005, not even Microsoft could have dreamed that they would have been able to sell over 70 million Xbox 360 consoles since release.
The 70 million number is impressive, but when compared with the over 96 million Wii consoles that Nintendo has been able to sell, the Microsoft number becomes a bit more believable. Sony has only been able to move 63 million PlayStation 3 consoles since it was released.
The 1.7 million consoles that the company sold last quarter is actually down 600,000 units from the same period from July to September last year. Microsoft also revealed that they had spent $140 million in advertising development expenses for the next generation console hardware.