GoPro has announced and officially launched its latest line of Hero cameras, the Hero 3 series. The new Hero3 will be available in three versions, Black, Silver and White, and bring some quite an impressive features packed in a body that is much smaller and lighter than its predecessors.

According to GoPro, the entire lineup is up to 25 percent lighter and 30 percent smaller and all models will feature a built-in WiFi, sharper lens, better low-light performance, improved sound capture thanks to a new algorithm.

The lineup kicks off with a flagship Hero3 Black model capable of capturing 4K video at 12fps, 2.7K video at 30fps or 1080p at 60fps. It can shoot up to 12MP photos at 30 photos per second in a Burst mode. As a flagship model, this one comes bundled with a WiFi remote that can control up to fifty GoPro cameras at up to 600 feet. It also comes with 1050mAh rechargeable lithium-ion battery and can take microSD class 10 flash memory at up to 64GB of capacity.

The Hero3 Silver peaks at 1080p at 30fps, shoots up to 11MP photos with 10 fps Burst and, of course, does not come with WiFi remote which can be bought separately. It also lacks "Pro Low-Light Performance" feature found on the Black model but has the same 1050mAh battery. As a part of Hero3 lineup, this one also comes packed in a Hero3 body and has built-in WiFi.

The last is the Hero3 White model that can record up to 1080p at 30fps, can shoot up to 5MP photos at 3 photos per second in Burst mode, has the same 1050mAh battery, lacks the Protune Mode and some other features found on the Silver and Black model.

The launch price is set at US $399.99 for the GoPro Hero3 Black model, US $299.99 for the Silver and US $199.99 for the White one. Although the price might sound a bit steep, you should check out the sample video below before trying to judge these little things.

You can check out all three models over at the GoPro.com website.