Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 11 September 2012 09:48

Teens lead the way in US smartphone adoption

Written by Peter Scott

OMG or whatever

Teens are the new driving force behind smartphone sales in the US. Not that long ago smartphones were the exclusive territory of uber-geeks and Blackberry toting suits. Five years ago Apple managed to mainstream smartphones and make them cool, and where there’s cool, there are bound to be teens.

The 25 to 34 age bracket still leads in terms of overall smartphone adoption. However, when they are not bringing pipebombs and shotguns to school, or getting angst about Justin Beiber not replying to their love letters, US teens are spending more time on their smartphones according to a new Nielsen survey.

A year ago 36 percent of US teens owned a smartphone, but today the adoption rate has jumped to 58 percent. We are guessing quite a few of these phones were hand-me-downs from older siblings or parents.

Nielsen analyst Nichole Henderson believes carriers and manufactures should start considering how to market smartphones and services to the ever growing teen market. An earlier Nielsen survey found that teens are nuts about texting and that teen girls send an average of 3,952 text messages each month. That works out to about 131 texts each day or 5.5 each hour. Boys send an average of 2,815 messages a month, probably because their hands are busy elsewhere.

However, obsessive texting does not translate into heavy calling. In fact, the average number of minutes spent chatting on teen phones seems to be declining. All of a sudden, that Facebook phone idea starts to sound great.

More here.

blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments