The idea was dreamed up by Steve Jobs who was proud of his handiwork and Apple denied that it ever did anything evil to its customers. The publishers have agreed deals with Jobs so that online versions of their books sell for set prices on Apple's iTunes, with Apple taking 30 percent. The deals specified that other retailers, such as Amazon, could not sell the e-books at a lower price.
Now Apple and four major publishers have offered to allow retailers such as Amazon to sell e-books at a discount for two years in a bid to end an EU antitrust investigation and stave off possible fines. The EU antitrust watchdog opened an investigation into Apple's e-book pricing deals with the publishers last December, saying these may hamper competition in Europe.
Simon & Schuster, HarperCollins, Lagardere SCA's Hachette Livre and Verlagsgruppe Georg von Holtzbrinck, which owns Macmillan in Germany are sharing the dock with Apple. Penguin group, which is also being investigated, was not mentioned among those submitting proposals.
The Commission was now sounding out opinions from the industry as to whether the concessions are sufficient.
Monday, 03 September 2012 10:03
Apple makes anti-trust concessions to Amazon
Written by Nick Farrell
After saying it did nothing wrong
After saying that it did nothing wrong, Apple and four publishers are trying to offer some concessions to Amazon. For those who came in late, Apple and four publishers were bitten by anti-trust regulators who claimed that they were running acartel which kept e-book prices high. The move was to counter the influence of Amazon but it did mean that ordinary users paid more.
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