Featured Articles

Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia adjusts GTX 980 and GTX 970 pricing

Nvidia adjusts GTX 980 and GTX 970 pricing

It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original…

More...
iPhone 6 and 6 Plus reviews are up and they are good

iPhone 6 and 6 Plus reviews are up and they are good

Apple is dancing the same dance year after year. It releases the iPhone and two days before they start shipping it…

More...
Amazon announces three new tablets

Amazon announces three new tablets

Amazon has just released three new tablets starting with the $99 priced 6-inch Kindle Fire HD6. This is a 6-inch tablet…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 30 July 2012 09:45

Nokia smartphone shipments fall off a cliff

Written by Peter Scott



Windows Phone 8 is the great white hope


The latest set of smartphone shipment figures out of IDC reveals that Samsung and Apple are doing quite well, while Nokia’s shipments fell off a cliff.

IDC found that Nokia’s smartphone shipments in Q2 dropped to just 10.2 million units, down from 16.7 million in 2011. Market share dwindled to 6.6 percent, down from 15.4 percent a year earlier. According to earlier estimates, Nokia sold about four million Lumia series WP7 phones. This makes it the biggest Windows Phone player, which would be a great thing if it weren’t for the fact that the Windows Phone market is tiny by any standard.

Nokia is even considering paying incentives to European carriers in return for exclusive Windows Phone 8 rights, which is a pretty controversial idea given Nokia’s financial woes.

However, analysts reckon Windows Phone 8 offers hope. IDC researcher Ramon Llamas, WP8 could make a difference, provided the Finns play their cards right.

“They have to win at the critical point of sale [in the store] and they are not winning it,” said Llamas.

He argues that Nokia needs to do more to push its phones in retail, as sales reps don’t like to spend half an hour educating customers about Windows Phone. They are much more likely to sell them Android or Apple phones just to avoid the hassle.

More here.


blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments