Featured Articles

Microsoft officially announces the Xbox One

Microsoft officially announces the Xbox One

As announced earlier, Microsoft has now finally unveiled its next-generation console, the Xbox One. Although it did not shed much light…

More...
AMD poaches more Nvidia talent

AMD poaches more Nvidia talent

AMD has apparently managed to grab yet another high-ranking Nvidian, but this time it was no engineer or developer.

More...
Qualcomm and Samsung overtake AMD

Qualcomm and Samsung overtake AMD

It’s no secret that the mobile boom is taking a toll on makers of PC components and AMD is one of…

More...
Nvidia Geforce GTX 780 detailed

Nvidia Geforce GTX 780 detailed

We managed to confirm the full spec of the upcoming Nvidia Geforce GTX 780 graphics card as well as some performance…

More...
HIS iCooler Turbo HD 7790 reviewed

HIS iCooler Turbo HD 7790 reviewed

Today we’ll take a closer look at a factory overclocked HD 7790, courtesy of HIS. The HIS HD 7790 iCooler Turbo…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 20 July 2012 12:00

ZTE:People don't want expensive smartphones

Written by Nick Farrell

ZTE logo

Well they do, they just don't want to pay for them


Chinese phone maker ZTE has hit out at the trend amongst other phone makers to produce super-expensive smartphones.

ZTE's European marketing and business development director Chris Edwards said that manufacturers concentrate too much on expensive, high-end smartphones rather than mid-range devices that appeal to the "majority."

ZTE has just released the Grand X smartphone, which will cost around £190 in the UK. Edwards waded into HTC and Samsung for "tending to use price erosion and aged handsets" in order to deliver phones at mid-range prices. He said that the majority of people want good-quality, high-spec devices without the leading edge technology used by rivals.

Expensive smartphones might "impress consumers" but in the middle ground, where ZTE operates there is is gold. Grand X uses Nvidia's Tegra 2 chipset rather than Tegra 3 but the lower price will help the firm "open up what we see as a gap in the market".

More here.

blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments