Featured Articles

HP Stream is a Chromebook killer priced at $200

HP Stream is a Chromebook killer priced at $200

We have been hearing reports of a new breed of affordable Windows notebooks for months. It is alleged that a number…

More...
AMD Radeon R7 SSD line-up goes official

AMD Radeon R7 SSD line-up goes official

AMD has officially launched its first ever SSDs and all three are part of AMD’s AMD Radeon R7 SSD series.

More...
KitKat has more than a fifth of Android users

KitKat has more than a fifth of Android users

Android 4.4 is now running on more than a fifth of Android devices, according to Google’s latest figures.

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 03 July 2012 08:14

EA not only focused on existing franchises

Written by David Stellmack



Still looking to create new and exciting IP


In an interview with USA Today, EA Games head honcho Patrick Soderlund says that EA is not only focused on existing franchises, but is looking to create new and exciting IP. “EA will continuously work and launch new intellectual properties into the market,” said Soderlund.

While a number of rival publishers have been focused on existing franchise IP as the primary focus going forward, some analysts have suggested that part of this has to do with the very expensive risk factor that goes along with new IP should they encounter failure. This has caused some to believe that the industry has become rather stagnant; some have even suggested that even with a new generation of console offerings coming, we can expect more of the same from publishers.

Soderlund is attempting to make sure everyone knows that EA is investing in new IP. Still, it isn’t only new IP that many gamers are interested in from EA. EA is lucky to have an excellent amount of older successful IP that is ripe to be reinvented, and EA has experimented with this, with mixed results.

Still, you can’t expect gamers to want to play the same old thing; and successful new IP will be necessary to continue to capture the attention of gamers.

Read the USA Today Interview here.




blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments