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Thursday, 31 May 2012 08:36

Rubin takes the helm at THQ

Written by David Stellmack



Bilson leaves to pursue other interests


In a surprising move, THQ has announced that core games boss, Danny Bilson, has left THQ to pursue other interests. He will be replaced by none other than Naughty Dog co-founder, Jason Rubin. (No other specifics were released regarding the departure of Danny Bilson or why this decision was made at this time.)

Rubin will have control over operations relating to product development and marketing. He has a proven track record, the kind that THQ really needs right now if they are going to survive. During his time at Naughty Dog, he was co-creator of Crash Bandicoot and Jack & Daxter, and both were highly successful. In 2004, he departed Naughty Dog and started Flektor, which was purchased by Fox.

The decision to bring in Rubin is a game changer for THQ. His voice should be the one that guides the product in the right direction and will make sure that the product ships when it is done, and done right. THQ is going to need some hits to generate revenue; and they do have some upcoming titles such as Darksiders II, Company of Heroes 2, Metro: Last Light, and WWE 13 that are the right kinds of titles to work with.

David Stellmack

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