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Monday, 21 May 2012 16:44

Microsoft invades Russia in November

Written by Peter Scott



Launches So.cl social networking experiment


Last week we said that launching a new social network after the overhyped Facebook IPO would be a bit like invading Russia in winter.

Enter Microsoft’s So.cl, an experimental social networking service supposed to go against Facebook, or rather Google+ or gods knows what. However, So.cl is an experimental research project and Microsoft boffins say it is primarily focused on helping people find and share interesting content, like students collaborating on projects.

Of course, it doesn’t take a genius to figure out that Microsoft would jump at the opportunity to commercially launch the service if it had any chance of unseating Google+ or Facebook, but for now the focus is on students. Microsoft even points out students are expected to use “other social networks” in conjunction with So.cl.

If Microsoft ever spins off So.cl into something more serious, it might consider tapping Enver Pasha, Napoleon or Generalfeldmarschall Paulus to head the effort. All three have hands on experience and all three are just as dead as So.cl.

Peter Scott

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