Featured Articles

Nvidia Shield 2 shows up in AnTuTu

Nvidia Shield 2 shows up in AnTuTu

Nvidia’s original Shield console launched last summer to mixed reviews. It went on sale in the US and so far Nvidia…

More...
AMD CSO John Byrne talks ARM

AMD CSO John Byrne talks ARM

We had a chance to talk about AMD’s upcoming products with John Byrne, Chief Sales Officer, AMD. We covered a number…

More...
AMD Chief Sales Officer thinks GPU leadership is critical

AMD Chief Sales Officer thinks GPU leadership is critical

We had a chance to talk to John Byrne who spent the last two years as Senior Vice President and Chief…

More...
OpenPlus One $299 5.5-inch Full HD phone

OpenPlus One $299 5.5-inch Full HD phone

OnePlus is one of the few small companies that might disrupt the Android phone market, dominated by giant outfits like Samsung.…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 26 April 2012 11:01

Google changes search algorithm

Written by Nick Farrell



Fighting over optimisation


Google is making a change to its search algorithm to fight “over-optimization” and instead favour websites with high-quality content and less refined search-engine optimisation.

Google plans to punish sites that violate the company’s “existing quality guidelines” and is intended to reward those “making great sites for users, not just algorithms." The changes cut the amount of content that surfaces high in a user’s search results on Google but that is not particularly useful or valuable.

The algorithm would decide if websites “throw too many keywords on the page, or whether they exchange way too many links. The company calls the problem “keyword stuffing” and “link schemes,” that violate its guidelines. The shift to Google’s algorithm is likely to affect, at least initially, some websites that aren’t clearly violating its guidelines.

Google did not provide specifics about how the algorithm will differentiate useful content from Web spam.  It says that the changes will affect about three percent of search queries.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments