Featured Articles

HP Stream is a Chromebook killer priced at $200

HP Stream is a Chromebook killer priced at $200

We have been hearing reports of a new breed of affordable Windows notebooks for months. It is alleged that a number…

More...
AMD Radeon R7 SSD line-up goes official

AMD Radeon R7 SSD line-up goes official

AMD has officially launched its first ever SSDs and all three are part of AMD’s AMD Radeon R7 SSD series.

More...
KitKat has more than a fifth of Android users

KitKat has more than a fifth of Android users

Android 4.4 is now running on more than a fifth of Android devices, according to Google’s latest figures.

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 26 April 2012 11:01

Google changes search algorithm

Written by Nick Farrell



Fighting over optimisation


Google is making a change to its search algorithm to fight “over-optimization” and instead favour websites with high-quality content and less refined search-engine optimisation.

Google plans to punish sites that violate the company’s “existing quality guidelines” and is intended to reward those “making great sites for users, not just algorithms." The changes cut the amount of content that surfaces high in a user’s search results on Google but that is not particularly useful or valuable.

The algorithm would decide if websites “throw too many keywords on the page, or whether they exchange way too many links. The company calls the problem “keyword stuffing” and “link schemes,” that violate its guidelines. The shift to Google’s algorithm is likely to affect, at least initially, some websites that aren’t clearly violating its guidelines.

Google did not provide specifics about how the algorithm will differentiate useful content from Web spam.  It says that the changes will affect about three percent of search queries.

Nick Farrell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments