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Friday, 30 March 2012 12:00

Apple giving RIM a good kicking

Written by Nick Farrell



Tables are turned


A comparison of smartphone and tablet shipments by Research in Motion and Apple In has shown how badly RIM is doing.

The figures, which are compiled by the Washington Post,   show that RIM, which was once the smartphone King, has been given a real kicking by Jobs' Mob. In the quarter ending March 3, 2012 RIM sold 11.1 million BlackBerry smartphones and 500,000 PlayBook tablets This is down from the quarter ending Nov. 26, 2011 when it sold 14.1 million BlackBerry smartphones and 150,000 PlayBook tablets. Apple sold on the other of 37 million iPhones and 15.4 million iPads during the last  quarter of 2011 and  17.1 million iPhones, 11.1 million iPads during Q3.

The figures are little deceptive because RIM's products are targed at the smaller and harder to service corporate market.  Apple's are targeted at the larger consumer market and specifically the sector which has more money than sense. But it does show how far RIM has fallen and will go in the future. 

Nick Farrell

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