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Friday, 23 March 2012 11:09

Microsoft will replace Apple in China

Written by Nick Farrell



We will be cheaper


Microsoft has claimed Windows 8 for mobiles will propel it past Apple in China’s smartphone market. Simon Leung, Microsoft’s chairman and chief executive officer for the Greater China region, told Bloomberg that it will do better in China because it will be slightly cheaper and have the words “Don't Panic” printed in large friendly letters on the cover.

Microsoft said its partners will release devices costing as little as $158 which should clean up in the among the cash strapped. Leung said that passing Apple is an “interim goal” as the company’s longer-term objective is to supplant Android as the local market leader. He didn’t give a time frame for reaching the targets.

China is set to become the world’s biggest smartphone market in 2012, making it crucial for manufacturers and sellers in the battle for sales. Shipments of the devices, used to download games and movies, will jump 52 percent to 137 million units in China this year, allowing the country to overtake the U.S. for the first time, research company IDC said.

More here.

Last modified on Friday, 23 March 2012 11:14

Nick Farrell

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