Published in Games
F1 deal extended with Codemasters
by David Stellmack on14 March 2012
Remains with them under multi-year deal
Codemasters and Formula One World Championship Limited have agreed to a multi-year deal whereby Codemasters will remain the video gaming home for the Formula One World championship. The agreement covers video game consoles, personal computers, and mobile devices, as well as Internet online video game offerings.
Codemasters CEO, Rod Cousens, says that the company wants to do more with Formula One and this is a top priority for Codemasters. The company plans to take the game into new areas and make it available in new platforms to attract new audiences in the future. Codemasters will continue development of future Formula One titles at Codemasters Birmingham as expected.
Next up for Codemasters and the F1 releases will be the introduction of the new free-to-play online management racing game that is expected to launch this spring. In addition, the company is planning a family-oriented Formula One experience that is targeted for this holiday season.