Company chief product manager Kouji Kodera said in a statement that HTC has not decided on branding names or marketing points for its upcoming Windows Phone 8 Apollo devices yet, so it is uncertain whether or not they will follow the "One [X]" Android 4.0 lineup or take on a different naming scheme entirely.
Earlier this year at CES 2012 in Las Vegas, the company announced a new Windows Phone 7.5 Mango device, the HTC Titan II LTE, which will be launching on AT&T's new 4G LTE network on March 18th and worldwide on other 4G LTE networks in Q2 2012. According to analysts, it is unlikely that HTC's new Windows 8 Apollo devices will be any different from its current Windows Phone lineup.