Featured Articles

Intel refreshes CPU roadmap

Intel refreshes CPU roadmap

Intel has revealed an update to its CPU roadmap and some things have changed in 2015 and beyond. Let’s start with the…

More...
Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 25 January 2012 09:02

WD says ultrabooks will have no impact on SSD sales

Written by Jon Worrel

wd logo
HDDs, SSDs and Hybrid Drives all important

Western Digital, one of the world's largest hard drive manufacturers based out of Southern California, has taken the position that the ultrabook form factor will not boost the popularity or sales of Solid State Disks (SSDs), regardless of Intel's "high performance, low power consumption" strategy.

The 2012 Consumer Electronics Show in Las Vegas had two major trends this year - ultrabooks and Smart HDTVs. Intel's $300 million ultrabook funding program, initiated in August 2011, had finally come to bear fruit on the market as we saw multiple PC vendors pushing out ultra-sleek, ultra-lightweight designs based on Intel 32nm and 22nm processor models, the majority of which are sporting solid state disks.

Nevertheless,  WD CEO John Coyne expects to see a world where traditional hard drives and hybrid drives continue holding significant marketshare in the mobile industry. "I expect ultrabooks to have traditional hard drives, hybrid hard drives and SSDs. [...] We think that the SSD penetration profile will be in very low single digits in a mature ultrabook environment. We see an emerging position for hybrids a little early to develop a view on exactly what percentage of penetration, but we see hybrids as a very compelling alternative on the performance side to solid-state on bang for the buck. We anticipate that in large capacity environments, traditional hard drives will continue to be the compelling solution," said John Coyne, chief executive officer of WD, during the most-recent conference call with financial analysts.

The global HDD supply chain has been facing severe shortages in recent months due to natural flooding disasters in Thailand, where the majority of manufacturing operations are held by multiple companies. Western Digital said on Monday that it was continuing to ramp up HDD production and had resumed manufacturing "sliders" - a critical component of HDD assembly where the drive's headers are mounted for read / write operations. Previously, slider operations had been suspended since October 10, 2011.

The Southern California-based company expects its operations will be at 60-percent capacity during Q1 2012 and should fully resume back to normal (58 million drives per quarter) during Q3 2012. Furthermore, the company expects its suppliers should be back to pre-flood operations by Q2 2012.

 

Jon Worrel

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments