Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 05 January 2012 14:02

Apple appoints enemy to push iAd

Written by Nick Farell



Adobe to kill Google


Fruity toymaker Apple has appointed a bloke from Adobe to sort out its mobile ad business.

Todd Teresi has been named to head Apple's iAd mobile-advertising business. Teresi, was the former vice president of Adobe's media solutions group, was brought in to lead Apple's mobile advertising platform.  Jobs' Mob has been taking a good kicking from Google's mobile ad business, despite the fact that it has locked in its users and thrown away the key.

The main problem is that Apple tends to charge users an arm and a leg for the privilege of advertising in its walled garden. Teresi, who only joined Adobe last year worked at Yahoo Inc for almost a decade. He is already on-board at Apple as the vice president of iAd. Apple is no friend of Adobe having campaigned to get its software replaced from the internet in favour of HTML5.

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments