Featured Articles

Apple iPad Air 2 costs $275 to build

Apple iPad Air 2 costs $275 to build

IHS has told Recode that the Apple iPad Air 2 16GB Wifi costs only $275 to build -- not bad…

More...
LG sells 16.8 million smartphones in Q3 14

LG sells 16.8 million smartphones in Q3 14

As Samsung is losing market share, another Korean company, which many had written off, is gaining.

More...
LG G Watch R EU price set at €299

LG G Watch R EU price set at €299

LG G Watch R is probably the best looking Android Wear device on the market and many have been waiting for…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 22 December 2011 08:23

No more CES for Microsoft after 2012

Written by David Stellmack

microsoft

No more keynotes or booths going forward

After having over a 20-year presence at the Consumer Electronics Show in Las Vegas, Microsoft claims that the 2012 show will be its last. In an announcement by corporate vice president Frank Shaw, he explained that the timing of the show in January does not align well with Microsoft’s product news milestones. While Microsoft will still participate in the show as it is a great place to connect with partners and customers, it will no longer be involved in delivering the keynote or having a booth at the show.

With the demise of Comdex, the focus has been on CES; and computer companies from the industry have gravitated to CES as the show to be seen at. While Computex in Twain is still the big show in Asia, it, too, has grown smaller over the years, as has Cebit in Germany. Microsoft has also been involved with those shows on a much different scale recently.

Our suspicion is that going forward Microsoft will take a page from the Apple playbook and host its own events for making announcements and showing things off, rather than vying for exposure and presence at a huge show like CES. At CES, everyone is fighting for the spotlight and journalists can only cover and write so much. With your own show you get journalists to cover and write a story just about your products, news and event. We can see how this is appealing to Microsoft going forward.


David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments