Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 22 December 2011 08:23

No more CES for Microsoft after 2012

Written by David Stellmack

microsoft

No more keynotes or booths going forward

After having over a 20-year presence at the Consumer Electronics Show in Las Vegas, Microsoft claims that the 2012 show will be its last. In an announcement by corporate vice president Frank Shaw, he explained that the timing of the show in January does not align well with Microsoft’s product news milestones. While Microsoft will still participate in the show as it is a great place to connect with partners and customers, it will no longer be involved in delivering the keynote or having a booth at the show.

With the demise of Comdex, the focus has been on CES; and computer companies from the industry have gravitated to CES as the show to be seen at. While Computex in Twain is still the big show in Asia, it, too, has grown smaller over the years, as has Cebit in Germany. Microsoft has also been involved with those shows on a much different scale recently.

Our suspicion is that going forward Microsoft will take a page from the Apple playbook and host its own events for making announcements and showing things off, rather than vying for exposure and presence at a huge show like CES. At CES, everyone is fighting for the spotlight and journalists can only cover and write so much. With your own show you get journalists to cover and write a story just about your products, news and event. We can see how this is appealing to Microsoft going forward.


David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments