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Tuesday, 20 December 2011 15:07

AMD is on the right track

Written by Nick Farell



Big G thinks it should look to embedded


Analyst outfit Gartner claims that with Intel dominating the microprocessor market, AMD should look more seriously at developing chips for the embedded devices.

Sergis Mushell, principal research analyst at Gartner, said AMD can target these markets particularly as Intel is now looking at the mobile space. He said that it would take a while for a chip maker to gain a strong foothold in the embedded devices market, should at least shoe horn its way in.

According to ZDNet Asia that since the CEO change, the company had restructured its business to focus on low power, emerging markets and cloud computing. Mushell said that AMD's three focus areas are aligned to market trends But he said AMD's focus on lower power chips does not  mean the chipmaker is looking solely at mobile devices.  Chips that use lower power could also end up in laptops.

AMD is also targeting cloud and virtualization with its Bulldozer series of server chips. Virtualization technology is a "must have" in servers, Mushell added.

More here.




Nick Farell

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Comments  

 
+5 #1 Super XP 2011-12-20 15:19
Well anything to get AMD back into strong competition. This does not mean they will stop innovating CPU technology in the desktop environment, it just means they will most likely master Virtualization, low powered chips with unique acceleration technologies and performance per watt which will eventually translate into Desktop and Notebook’s.

Definitely AMD needs a new strategy and the new CEO looks like he’s on to something, something that can very well bring AMD back into the performance race vs. Intel.
 
 
+3 #2 The blue fox 2011-12-20 17:26
This is defiantly a good idea. intel's mobile CPUGPU's can no touch AMD's in turn's of GFX power.
 
 
-2 #3 Jay 2011-12-21 02:07
AMD is on the right track to sell itself to Samsung like a street-walker 8)

here is the reason why --> http://scalibq.wordpress.com/2011/08/11/yes-amd-fanboys-are-idiots/
 
 
0 #4 dicobalt 2011-12-21 03:32
When AMD releases their new roadmap in Feb we will know if AMD will be going out of business. Hopefully their new SVP of products can get them back into the game by assisting Glofo in producing a competitive process. Hopefully she can also do something about Bulldozer's instruction per clock problem.
 

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