Published in Notebooks
Intel steps up support for ultrabook players
Smaller companies will get a helping hand
Intel is planning to expand its support for ultrabook makers and it will organize a meeting between several major ODMs in Taiwan this week.
Foxconn, Pegatron, Quanta and Compal are on board, but a few smaller companies will be present, too. The goal of the meeting is to offer support to smaller brands who are interested in entering the notebook space, such as Epson, Viewsonic, WiPro and Positivo. The companies apparently don’t seem to have the necessary resources and know-how, so Intel is stepping in to lend a helping hand.
Earlier this year Intel set up a $300 million ultrabook market development fund in an effort to speed up development and reduce costs. One of the results was that the whole ultrabook push came about surprisingly fast. It took vendors just a few months to start shipping the new devices, but market reception was lukewarm, mainly due to the $999 price target.