believes it will be able to cut ultrabook prices in the second quarter of 2012, from the current to $799 or $899.
Acer President Jim Wong says the goal is to bring prices down to $499 by 2013, which sounds like a pretty good deal if you’ve got time to spare. Ultrabook sales seem to be picking up and Acer hopes to ship 250,000 to 300,000 units by the end of the year.
Cutting ultrabook prices is clearly a priority for Intel and its partners. A few weeks ago Intel CEO Paul Otellini stated that the price target for 2012 was $699, which would make ultrabooks quite a bit more competitive and perhaps even take some steam out of the tablet market.
However, not all manufacturers are on board the ultrabook bandwagon. Digitimes claims Gigabyte and MSI are not planning to enter the market just yet. Both outfits seem to be struggling with low demand and they are not too keen to shift resources to an already heavily contested market. As we reported earlier, MSI is trying to carve out a niche for itself in the gaming laptop market.