Featured Articles

Snapdragon 400 is Qualcomm’s SoC for watches, wearables

Snapdragon 400 is Qualcomm’s SoC for watches, wearables

We wanted to learn a bit more about Qualcomm's plans for wearables and it turns out that the company believes its…

More...
Qualcomm sampling 20nm Snapdragon 810

Qualcomm sampling 20nm Snapdragon 810

We had a chance to talk to Michelle Leyden-Li, Senior Director of Marketing, QCT at Qualcomm and get an update on…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

Today we will take a look at the PowerColor TurboDuo Radeon R9 285. The card is based on AMD’s new…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 29 November 2011 11:23

Nvidia loses more market share to AMD

Written by



Overall discrete share remains surprisingly strong


Nvidia is hoping to grab a lot of GPU design wins in 2012, courtesy of Apple and upcoming Ivy Bridge notebooks, but the outfit is currently struggling to keep up with AMD and Intel in the GPU space.

The introduction of integrated graphics on Sandy Bridge and Llano generation is expected to start slowly chipping away at overall low-end discrete graphics sales, but Nvidia is losing share to AMD at the same time. According to FBR’s quarterly PC system tracker survey, Nvidia’s overall share dropped to 15 from 17 percent over the past 18 months. Since the survey focuses on complete systems, the results should be taken with a grain of salt, as we are not sure how it covered the upgrade/enthusiast retail sales.

However, Nvidia also lost some ground to AMD in the discrete space and it now commands a 41 percent share, down from 45 percent. Curiously, the report found that discrete graphics attach rates have remained largely stable in the notebook market and they even increased in the desktop space over the past 18 months, which seems rather baffling.

FBR offers an explanation, though. Traditional users of low-end desktops are apparently shifting to notebooks, leaving the market to enthusiasts and gamers. At the same time, low-end notebook users are turning to tablets, thus maintaining the discrete GPU share in notebooks. So, if you ever wondered who is buying tablets to begin with, it seems to be people who first realized they didn’t need a desktop and now they are figuring out they can do without notebooks, too.

More here.



blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments