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Kindle Fire sales to hit 12 million in 2012

by on24 November 2011

Could seize 15 percent of the tablet market

Although Android tablets failed to take off in 2012, Amazon’s Kindle Fire could have a pretty bright future if analysts are to be believed.

While most tablet makers tried to emulate Apple and failed miserably, Amazon took a different approach. It offered a $199 tablet backed by an immense content library and the market seems to be thrilled.

Citi analyst Mark Mahaney believes Amazon will ship about 12 million tablets in 2012 and grab about 15 percent of the market. In 2013 Amazon is expected to cut the price to $179 and sell 20 million units.

Other android tablet makers can only dream of such figures and it appears Amazon’s cheap and cheerful approach was right. Barns and Noble is also on the right track with its Nook tablet, which will cost $50 more than the Kindle, but it will offer more storage, memory and a better screen.

More here.

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